Besides the coordinated publicity blitz Noble set off yesterday, one of the most surprising aspects of their rejection of our deal was that Noble had given every indication that he was quite confident that the news about his staff would not come out. He seemed to go out of his way to embrace the cast of characters I described in my Holy Rage post. As you know, NewSpring’s attorney and I had met on Nov 17. Before that meeting, the attorney had shown Noble some of the Twitter content that he apparently had never seen before.
On November 24, he talked about holding staff accountable.
We will NEVER see staff members achieve their maximum potential if we don’t trust them…and if we don’t hold them accountable.
I can imagine that statements like that might have made quite a few leaders and staffers quite nervous if they thought there would be a story about their activities breaking any time soon.
Noble certainly knew that Duffey and Moorehead played starring roles in the story.
On Dec 3, the day before their big announcement, Moorehead celebrated a birthday, and Noble served as his cheerleader.
Hey tweets…huge favor…wish @jaysizzle, one of the best friends a guy could ever have, a happy birthday via twitter!
One of my favorite people has a birthday today… Everyone wish @jaysizzle a holly jolly B-Day! Have a Happy Happy Day, Jason!
Do you recognize that language?
@mrmalph is one of my most favorite people… Got lots of rage & I like that!
Might Duffey have been counting on his favorite people not becoming so well known? Perhaps he really likes that phrase and uses it a lot, or perhaps he’s just really brave.
Duffey got some love for himself, when Noble seconded someone’s request that Duffey starts blogging more.
One of the reasons that Maxwell and co. were serious threats was their obsession with mixed martial arts fighting and ultimate fighting. They appeared to be tough dudes who enjoyed their violent entertainment in regular and large doses.
After embracing Duffey and Moorehead, is there any way that Noble could embrace these guys?
You bet. Look at his current Twitter bio.
Whatever else you say about Noble, you have to admire his confidence.