Mark Driscoll prepared hundreds of Mars Hill leaders to “push, push, push” his book

Mark Driscoll prepared hundreds of Mars Hill leaders to
In late November 2011, just five weeks before the release of the Real Marriage book, Mark Driscoll met with the church’s Community Group leaders to brief them on how they could help promote what was described as a “Real Marriage campaign.” (It’s unclear exactly how many people are in the meeting, though questions had to be ...

How Steven Furtick plans to Crash the Cashbox (Updated)

How Steven Furtick plans to Crash the Cashbox (Updated)
Steven Furtick’s promotional efforts for his forthcoming Crash the Chatterbox book reveal one of his tricks for generating the important first-week sales to get the book on the New York Times bestseller list. The details are described in a special-offer page on the book’s promotional website. If you purchase his book from an online retailer before it’s officially ...

New Turnstile Church strategy: We avoid God’s Word to keep you from sin

Almost two weeks ago, I asked Perry Noble supporters to give us examples of Noble’s biblical wisdom. I asked someone to describe the emperor’s advertised grand clothes, not seeing any myself, and all of his supporters on this site (and there are many) decided he was best left in his jeans and tee shirt. Perhaps ...

What would Steve Jobs do?

If you regularly read the blogs of the likes of Perry Noble, Steven Furtick or Tony Morgan, you’ll find that they’re more likely to cite the works of leading marketers than they are theologians. One of their distinctive as leaders is their intentional integration of marketing techniques with an evangelistic message. Some examples: Tony Morgan ...