Twitter gets the jitters

Posted: April 30th, 2009 | Author: James Duncan | Tags: | 1 Comment »

Market research firm, Neilsen, reports that 60% of new Twitter users quit after a month.

According to Nielsen, “a retention rate of 40 percent will limit a site’s growth to about a 10 percent reach figure … There simply aren’t enough new users to make up for defecting ones after a certain point.”

Churn baby, churn.

HT: NRO

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One Comment on “Twitter gets the jitters”

  1. 1 Tommy F. said on April 30th, 2009:

    I imagine that reading about people’s food habits (I’m HUNGRY!!!) and “I threw up in my mouth” stories is a bit off-putting.